Over the course of my career I have helped hundreds of churches with their web and graphic design. I have seen all the pitfalls, all the cliches, and all the different ways we boldly declare to the world “there is no commercial graphic artist in our midst!” I also have seen the path to vastly improving the design efforts of your good hearted volunteers. Whether it be bulletin design, sermon slides, lyric projections, or (especially) web graphics for your site and social media.
While very very few people have the expertise to tell you technical reasons that your graphic design is off-putting, everyone has a built-in appreciation for aesthetic, if even at the sub-conscious level. Poor graphic design will leave someone with a bad “feeling”, even if they aren’t consciously aware of it, or can’t articulate it.
If you are an untrained volunteer tasked with the creation of graphics for your organization, here are three things you can do that will take you miles down the road of communicating more effectively with your community. [Continue reading]