Asterisk has a helpful article with some thoughts to keep in mind when designing a site that will incorporate advertisements.
Fortunately, I very very rarely have to deal with this. I primarily design for higher education Web sites, in which (IMHO) advertising is completely inappropriate. If I’m not doing that, I’m usually doing smaller scale Web sites for business. But perhaps this info will be useful for you (or me in the future. who knows?)
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Web design & devlopment geared around online ads require a defined usability layout. You want to display a message define a purpose and propose an action all on one page. The web design content should encompass these factors if you want to convert visitors. Conversions are what we want at the end of the day. Strategic web design around your banners should be eye-catching and allow the user to move to the desired action; and convert.
I’m trying to decide if this is comment spam or not.
This guy spams on a lot of these sites (im watching him). Hope this helps to determine.
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