Sites and articles that I found very interesting today…
Madison Avenue Finds Old and New Media Can Coexist – NYTimes.com
“When digital came in, people said, ‘No one is going to watch TV,’ ” said Gloria Rosenberg, president at Market Fusion Analytics in New York, a consult firm that helps advertisers develop growth strategies. But as it turns out, “there’s a synergy and not a cannibalization,” she added, which is leading marketers to “create integrated communications programs” involving multiple media.
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