Interesting Web Citings for March 19th

Sites and articles that I found very interesting today…

Madison Avenue Finds Old and New Media Can Coexist –
“When digital came in, people said, ‘No one is going to watch TV,’ ” said Gloria Rosenberg, president at Market Fusion Analytics in New York, a consult firm that helps advertisers develop growth strategies. But as it turns out, “there’s a synergy and not a cannibalization,” she added, which is leading marketers to “create integrated communications programs” involving multiple media.





Leave a Reply

Your email address will not be published. Required fields are marked *