Google Changes Algorithm, Site Networks Suffer

So, my blog now has the same page rank as Engadget. Go me!!! Oh… wait.

Anyone who has been paying attention has already heard the news about the shift in Google’s algorithm that seems to be penalizing sites for massive cross linking. This is especially relevant to myself as my job is as Lead designer for one of these networks. So, here’s the roundup of everyone who is writing about it.

1. TechCrunch – Google Declares Jihad On Blog Link Farms (Where I first heard the news from Gavin)
2. Silicon Alley Insider – Google’s PageRank Shuffle: Big Sites Say Bye-bye, Traffic?
3. Search Engine Journal – Google Drops PageRank For Many Sites : Paid Links or New Algorithm?
4. Mathew Ingram – Google uses the PageRank hammer
5. Google PageRank Penalties For Network Blogs
5. Andy Beard – Digg Favorites Slapped By Google (IMO, the best analysis)

They all say the same thing and reference each other. (Hmm… wonder if they will take a PR hit?)

From Andy Beard:

> Many of the reputable sources that have received a penalty are part of extensive blog networks, and they have one factor in common. They have massive interlinking between their network sites.

That was my analysis as well, just judging from our own internal methods of doing things. This has consumed a large part of my day with phone meetings and e-mails flying around trying to figure out how to rectify the problem. But I probably can’t talk about that yet.

As Mike said: It was Fun While It Lasted

I probably should rel="nofollow" those links, just to be safe…






10 responses to “Google Changes Algorithm, Site Networks Suffer”

  1. Nick Avatar

    This is such a hard issue to sort out. Some of what this will do is knock pages down the list that aren’t relevant, and some that it will negatively impact shouldn’t be. Hopefully they will keep trying to serve up the best results in their search engine, even though it causes some big headaches for some of us.

  2. justin Avatar

    luckily for me, since my best work is in flash, i remain completely unaffected because you cannot find my sites via google regardless of alogrithm. moral of the story, FLASH is the wave of the future.

    sarcastically yours,

  3. Andre Avatar

    Oh come on guys. I think “we” are all taking the whole PR bs a bit too serious. What matters most to us webmasters? Yes, traffic!

  4. Web Design Blogger Avatar

    My pr has also risen – I think its just pot luck as to how sites perform nowadays, I honestly believe updating a page everyday (blog) does not help ratings as much as allowing google to index that pages content for a few months then updating – but thats out to the jury?

  5. Mary Stanton Avatar

    Nice roundup plus that’s an interesting comment / observation about the frequency of updates / indexing – update cycle.

  6. Akanga Pro Avatar

    Hmmmmm. That explain a LOT of things… But was a matter of time. Google team is investing a lot of effort to really bring relevant sites in every search.

  7. Mike Avatar

    Cross linking AND paid linkage. The directory industry (which i might add is now completely over saturated) has experienced a huge devaluation by Google. I still stick with the fact that people worry too much about PageRank and not enough about SERPs!

  8. Web Design Fort Myers Avatar

    Yeah, I agree. Worrying about PageRank is a real waste of time if it is taking away from your actual site enhancement and SERP’s.

    If you got hit by having your links on all of the paid link directories, then you are spending too much time on this aspect of SEM.

    Build your site traffic and importance with community building with relevant links.

  9. Peterborough Web Design Avatar

    PR is a waste of time of course, the all important thing is to rank highly in the SERPS as this is what earns the money. But, the thing is we all have an element of vanity (admit it) and this is what keeps us on our toes every 3 months!!

  10. James Creare Avatar

    Despite the recent algorithm change on Google, I noticed that my rankings didn’t drop for anything.

    My companies’ site was listed in several paid directories, which made up most of our PR and strength in Google.

    Since the last major Pagerank Harvest, Our rankings haven’t dropped at all, and neither had our Pageranks.

    One of our clients had only links from paid directories, then after the PR Harvest, about 80% of their incoming links lost their PR. As a result we expected rankings to drop, but they didn’t.

    I think that the visible Pagerank is just a deterrent to try and stop people selling links. If pages have no visible pagerank, people won’t want to buy links from that page.

    Don’t know what you guys think about this?

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